Ülker Products Reaches Consumers in the United Arab Emirates

Ülker products meet consumers in the United Arab Emirates with eStar expertise and Amazon assurance. Last year, eStar presented Ülker and Godiva products to European consumers; now it is launching Ülker products for sale in the United Arab Emirates. eStar, which delivers its popular products to consumers with Amazon assurance, will add Middle Eastern countries to its operations in the first quarter of the year and the United States in the second quarter, as part of its geographic expansion strategy. In 2021, eStar presented dozens of Ülker products to consumers in Italy, Spain, the Netherlands, France and Germany through an online "Ülker Shop" store opened on Amazon Europe with Amazon assurance. Now it is continuing its operations with the United Arab Emirates (UAE). eStar, the online channel sales company of Yıldız Holding, is connecting Ülker's products in three categories—chocolate, biscuits, and confectionery & gum—with consumers in the MENA region through Amazon's reliable delivery options. eStar Global General Manager Sadem Pehlivan stated that last year they had the opportunity to reach many consumer groups in Europe through Amazon, and now they are expanding their operations to the MENA region by benefiting from Amazon's reliable delivery options and extensive global customer portfolio.

Market expansion continues

Emphasizing that eStar will continue to develop its markets within its geographic expansion strategy, Pehlivan said: "We aim to offer Ülker Shop products starting from the Amazon platform and, in line with developing infrastructure capabilities, for sale in all North African countries as well as the United States, alongside the United Arab Emirates. We are launching sales in the UAE, the first phase of our MENA operations, in March, and we are projecting the second quarter of the year for the United States. We manage all e-commerce supply and marketing operations for our customers in these countries."

eStar present in all areas of online commerce

eStar was established within Yıldız Holding in 2019 with the mission of transferring brands to the e-commerce ecosystem and providing products and services tailored to e-commerce. Beyond Yıldız Holding brands, the company provides services to companies and brands that want to conduct e-commerce, with specialist teams it has set up specifically for the channel, and handles all e-commerce supply and organization for its customers across many global and local marketplaces. Additionally, it manages all marketing and operational processes for godiva.com.tr. eStar Global Operations Leader Kunter Aşkın summarized developments in their activities as follows: "As eStar Global, we are pleased and proud to take the next step in our goal of connecting our brands, which have earned customer interest and appreciation in global markets, with our consumers through proper communication and without compromising quality. Thanks to our expert team, we believe we have successfully overcome the differences created by operational, customer expectations and regulatory rules and requirements in different regions. In our sector, taking pioneering steps toward gaining the necessary experience and knowledge to have the capacity to properly conduct online operations in as many geographies as possible is very important to us."