Tat Gıda launches Tat Hazır Tabak

Tat Gıda launches Tat Hazır Tabak, adding a new segment to the ready-meal category. Tat Gıda aims to expand the ready-meal category, which currently includes 'Aç-Ye' canned products, with 'Tat Hazır Tabak'. Tat Gıda, which brings together traditional flavours of Turkish cuisine with an innovative and eco-conscious approach, seeks to expand the category in which it has operated to date with 'Aç-Ye' canned products, addressing consumers' growing demand for quick, convenient and healthy meals. Tat's 'Tat Hazır Tabak' product family offers consumers new tastes, comprising traditional flavours and a bowl series that is the first of its kind in Turkey. The Tat Hazır Tabak product range includes flavours from traditional Turkish cuisine—Vegetable Bulgur Pilaf, Meat Bulgur Pilaf, Chickpea Rice Pilaf, Mushroom Rice Pilaf, Meat Dried Beans and Meat Chickpea—alongside new-trend bowls such as Mexico Bean Bowl, Mung Bean Bowl and Chickpea Bowl. The bowls, which are the first of their kind in Turkey and prepared with special ingredients, can be consumed either heated or cold if preferred. Esra Süzme, Deputy General Manager responsible for Marketing at Tat Gıda, noted the shift in consumer expectations toward plant-based, healthy and natural products, and stressed that demands for food safety, quality and convenience have transformed at a faster pace in consumers' minds, particularly during the pandemic period. Süzme observed that awareness of balanced nutrition in food trends is rising rapidly, and continued: "As confirmed by our research, consumers seek naturalness and freshness in ready-meal options. Consumption of plant-based products in particular is growing. With Tat Hazır Tabak, we have prepared delicious menus for our consumers with guaranteed sources, backed by Tat quality and assurance. With our diverse range of Tat Hazır Tabak meals made from traditional dishes, we offer nutritious and balanced meals with fibre and protein sources. Ready plates allow you to carry your meal with you everywhere, while also providing heating convenience. We are delighted that our consumers have been sharing their appreciation from day one regarding the taste and practicality." Source