Food Sustainability Talks Trending on Twitter

Food Sustainability Conversations Rising on Twitter Twitter has released the BirdsEye Report, which contains data and expert analysis across various sectors including technology, finance, sports and food. According to the report, sustainable food conversations are on the rise, with the majority of these discussions being driven by Generation Z. The BirdsEye report, prepared by Twitter's official partners, is based on global Twitter conversations and enables the identification of consumer trends. In partnership with TalkWalker, Twitter also released data and findings related to food. According to these findings, food sustainability conversations show continuous growth from 2019 to 2021.

Generation Z Drives 46.5% of Food Sustainability Discussions

The BirdsEye report released by Twitter aims to help understand consumer trends and assist brands in determining their strategies for the coming year. The BirdsEye report consists of reports and expert analyses across various sectors including technology, finance, sports and food. On the food front, Twitter shared important data in partnership with TalkWalker. According to the data, interest in the topic of food sustainability has been increasing since 2019. Generation Z, which demonstrates our commitment to sourcing, using and recycling food, conducts 46.5% of conversations related to food sustainability. Over the past two years on Twitter, there has been a 27% increase in conversations related to 'homemade' and 'delivery'. The pizza emoji became the most used emoji in tweets mentioning food delivery keywords in 2021. Between January and October 2021, there was a 55% increase in conversations about desserts and chocolate.

Consumers Turning Toward Brands Based on Sustainability References

The report also conveyed trends to be monitored in relation to the food industry. According to the report, it is necessary to develop and innovate. In particular, increasing interest in protein and plastic alternatives will feed broader food discussions in the coming period. At the same time, preparing for the future of food is an important matter. Industry trends include innovations in plastic alternatives such as compostable packaging and edible straws. At the same time, home cooking, portion control, moving away from processed foods, conscious consumption and healthy eating are among the most discussed topics. The published report noted that 35% of consumers are turning toward brands based on sustainability references more than before the pandemic. Recommendations were also made to the food industry. One recommendation is that companies establish closer relationships with consumers and take action rather than make long-term commitments. It was also emphasized that closely monitoring the consumer's changing interests is important.