Filiz Gıda Named "Most Reputable Company of the Year"

For nearly half a century, Filiz has achieved firsts in the pasta sector with its products, and this year was named "Most Reputable Food Brand" in the food category at The One Awards, which honors brands that have most increased their reputation during the year. The research, conducted nationwide across 53 categories to identify the best, was carried out in two phases. Brands that scored highest across 19 different criteria took the lead. Filiz, which creates a new experience on tables with its special blend pastas produced from wheat grown entirely by Turkish farmers, was deemed worthy of the "Most Reputable Food Brand of the Year" award. Filiz, the beloved brand of Turkish cuisine, was named "Most Reputable of the Year" in the food sector at The One Awards, one of the most important standards in the marketing industry. At the seventh edition of The One Awards this year, held on the basis of the "Reputation and Brand Value Performance Measurement" research conducted in collaboration with Marketing Türkiye and market research company Akademetre, the most reputable brands of the year were identified across 53 categories. As a result of the research conducted by interviewing 1,200 people in 12 provinces, the brands that won this title were awarded at a ceremony held online.

As a result of evaluations conducted under different criteria such as brand awareness, trust, recommendation, commercial activities, corporate social responsibility, and advertising campaigns, Filiz, which earned the title of "Most Reputable of the Year," was completely renewed in 2019 by bringing together the highest quality wheat carefully grown by farmers across Anatolia in a new special blend.

Filiz, which received full marks from consumers with its special blend, announced last year that it became the first brand in the pasta sector to commit to "100% Turkish wheat production." Filiz, which has written a new success story through contracted and sustainable agriculture practices, brings together the highest quality wheat carefully grown by farmers in the fertile lands of Anatolia and Thrace in its special blend. At the ceremony, Gökçe Uysal, Marketing Manager Responsible for Barilla Gıda Filiz, delivered remarks of thanks: "During the pandemic period, we began spending more time in the kitchen to feel a bit better about ourselves and our loved ones. Being deemed worthy of the 'Most Reputable Food Brand of the Year' award during such a period made us very happy. As Filiz, following our special wheat blend journey that we embarked on two years ago, we have recently intensified our initiatives for agricultural production, which has once again reminded us of its vital importance, and for our farmers, an indispensable part of this field. As a result of these efforts, we became the first brand to commit to production with 100% Turkish wheat. Receiving recognition for these efforts is very gratifying and a matter of pride for us," she said.