DİMES Sets Total Revenue Target

DİMES Sets Total Revenue Target DİMES has set its total revenue target at TRY 5 billion, leveraging exports to over 100 countries. DİMES continues to create added value for Turkey through its product range and capacity. According to the company statement, the firm operates production facilities in Tokat, Aydın and İzmir with a capacity of 100,000 tonnes of fruit processing, 300,000 tonnes of fruit juice, and 100,000 tonnes of dairy and dairy products. The company provides direct employment to approximately 850 people and serves as a source of income for over 65,000 producers through its fruit purchases. Exporting to over 100 countries and contributing significantly to the national economy, DİMES announced its total revenue target for this year at TRY 5 billion.

Total Revenue Target of TRY 5 Billion

DİMES CEO Ozan Diren spoke about the company's 2023 targets, noting that in 2022 they reached their total revenue target of TRY 3 billion. In his statement, Diren said: "DİMES is Turkey's first domestically-owned fruit juice brand and one of the country's leading beverage companies. In 2022, we sustained stable growth in both the domestic and export markets. In addition to the positive impact of exports, we continued growth in the domestic market through the successful work of our marketing strategies, communications and sales teams. We achieved an increase of approximately 23 percent in our total tonnage, including both exports and domestic sales. Our total revenue, combining exports and domestic market, reached TRY 3 billion. Taking consumer expectations and market trends into account in our work with new products, in 2023 we aim to maintain our consistent growth performance in both the domestic and export markets. We expect to increase our export revenues by approximately 90 percent. Our total revenue target is at approximately TRY 5 billion," he said.

TRY 220 Million Contribution to Producers

DİMES CEO Ozan Diren, stating that the company will make new investments of TRY 200 million in 2023, noted that they also plan to make purchases from producers at the level of TRY 220 million: "In 2023, we will continue to invest in different areas. We plan investments at a level approaching TRY 200 million during the year, excluding our marketing investments. Through cooperative partnerships, free seedling distribution and regular agricultural knowledge sharing, we will continue our support to fruit producers with increasing momentum in 2023 and beyond. In addition to our investments, we expect our fruit purchases from producers in our country to reach approximately TRY 220 million," he said. Noting that they will continue to develop products targeting Generation Z, Diren said: "We are present with products addressing different consumer preferences across all fruit juice categories. On the other hand, fruit juice, which has a 99 percent brand awareness rate, is a market worldwide where young consumption is low and competition is intense. Through our collective innovation culture and R&D strength, we are transforming into a beverage brand with our vision of becoming a 'Beverage Company'. We are examining all beverage categories worldwide, identifying fast-growing categories that require specialized development and production expertise and offer high added value, where we can create domestic brand alternatives to imported products. The long-life Fresh category we established in Turkey, our cold coffee OBSESSO, DİMES Milkshake and DİMES Smoothie products are reflections of our innovative spirit and R&D strength. Our marketing team consists of highly experienced young talent in the field. We feel the expectations and dynamism of young people; we reflect this in our products and marketing communications and build a friendship bond with young people. Every year we conduct numerous studies and listen to Generation Z; we shape our product plans according to their decisions. We focus our investments on innovative products and young people, that is, the future," he said.

"Exported to Over 100 Countries"

Noting that they export to over 100 countries, Diren said: "We export the DİMES brand to over 100 countries; we are growing our brand portfolio of nutritious and enjoyable products in global markets. We are the leader in branded fruit juice exports in the sector and are growing our brand portfolio in global markets through our investments. We have adopted strategic management for consistent aggressive growth in exports. Our 2023 target is to increase our exports to USD 15.7 million. We process Turkey's agricultural products with added value and present them to world markets as innovative, high-quality, enjoyable and nutritious products. In the target countries we have identified on the Asian and European continents, based on the insights we will obtain from our research conducted to better understand consumers' needs, insights and motivations, we will offer correct and value-added new products to our target audiences, which we will segment according to those needs and motivations," he said. Source (İHA)