Danone Türkiye appoints new CMO

Verda Duysak will lead Danone Turkey's marketing and growth strategy. Operating for over 100 years globally and nearly 40 years in Turkey, Danone, which brings health through food to the greatest number of people possible at every stage of life, has announced a senior appointment. As of April 2024, Verda Duysak became Executive Board Member and Chief Marketing Officer of Danone Turkey, responsible for approximately 20 local and global brands across 3 different categories in which the company operates. Verda Duysak graduated from Istanbul University's English Business Administration program. Throughout her professional career, which began in 1996, she has held leadership positions in various sectors ranging from home hygiene to food. In the early years of her career, Duysak held various marketing roles at multinational companies. After serving as Brand Manager at Henkel and then as Marketing Manager at Perfetti Van Melle, she started working as Global Marketing Manager for the Food Group at Yıldız Holding from 2007 onwards. [caption id="attachment_161153" align="aligncenter"] Verda Duysak[/caption] In 2011, as Marketing Director at Yıldız Holding, Duysak took on strategic responsibility as the company's Digital Transformation Leader while managing three different categories. Between 2019 and 2022, as Head of Marketing Group, she managed marketing and brand strategies as well as operational processes for Kerevitaş, Besler, Marsa, Out-of-Home Consumption and Export business units. At Yıldız Holding, Duysak led B2B and B2C marketing operations for an extensive portfolio including oils, kitchen products, frozen foods and functional foods, both domestically and internationally. Since 2022, she has been serving as Vice President of Marketing at Yıldız Holding. With her extensive experience in marketing, brand strategy and management, Verda Duysak will guide the marketing, positioning and growth strategies of Danone Turkey's innovative product portfolio in the Dairy and Plant-Based Products, Water & Beverages and Mother-Baby Nutrition categories. Having held critical responsibilities at leading industry organizations, Verda Duysak is a member of the Board of Directors of the Association of Advertisers (RVD), the Interactive Advertising Association (IAB) and the Television Audience Research Committee (TİAK), and is a third-term mentor at the Women in Management Association.