Cargill Unveils New Service Concept

Cargill Introduces New Service Concept

Cargill's Animal Nutrition division has introduced Nugena, a new service concept that provides comprehensive solutions to egg producers. The launch of the new concept in Turkey took place between 25-27 October 2022 in the Turkish Republic of Northern Cyprus. The new service concept Nugena brings together Cargill's knowledge, experience, products and services for producers pursuing sustainable and profitable livestock farming focused on cost and profitability. The Nugena solution concept also aims to increase productivity in egg production. StoryShare, a mobile application designed as a knowledge and learning platform for producers, was also introduced for use in Turkey as a new service developed by Cargill to serve its customers anytime, anywhere.

Nugena Concept Offers Economic Solutions for Egg Producers

The Nugena concept provides egg producers with economic solutions on topics such as changing egg prices in the market, raw material prices, and animal performance. At the same time, it incorporates advanced solution technologies such as TechLayFlex and CNS from Cargill that reinforce each other when implemented together. The Nugena service concept provides feed formulation services, NIR calibration and validation, mycotoxin risk management, improved feed production process efficiency, comprehensive laboratory services, farm management and animal health support. Tevfik Gül, Poultry Technical Director at Cargill Animal Nutrition Turkey, provided comments on the new service concept. Gül noted that Nugena is best-in-class in identifying priority needs at the producer level.

"We Continue to Make a Difference in the Sector with Nugena"

Gül stated: "Today, digitalization and technology are present in every area of our lives to provide convenience. Producers must now also adapt to this situation for sustainable and profitable livestock farming, and integrate these tools as part of their solutions at the right time and place. The product of Cargill's global experience and reliable business partnership, the Nugena service concept tells us, based on egg prices in the market, what the most profitable egg weight range we can produce is and what our feed nutrient content should be according to our production targets. The best part of the service is that Nugena prepares numerous profitability-focused scenarios tailored to each operation, so we only need to select the most applicable one for us. As a reflection of our goal to provide greater benefit to our customers, we continue to make a difference in the sector with Nugena."

StoryShare Mobile Application Also Launched

The event brought together Cargill experts and egg producers, and also saw the launch of the StoryShare mobile application. StoryShare serves users as a knowledge-sharing and learning platform. The application, while transferring Cargill's knowledge and experience, provides easy and quick access to extensive information on nutrition and digital technologies. Users can take the right steps toward their goals by obtaining the latest sector information. Diğdem Atakan, Marketing and Communications Leader for Digital Platforms at Cargill Animal Nutrition, provided information about the StoryShare application. Atakan emphasized that Cargill works to make its services accessible anytime, anywhere as a trusted solutions partner.

A Specialized Service to Enhance Our Customers' Productivity and Growth

Atakan said: "We always want to interact more closely with our customers. The StoryShare application is a specialized service we provide to enhance our customers' productivity and growth. Thanks to this unique digital service that we have introduced in Turkey, we share all data about our products and solutions and current sector information with our customers through the StoryShare platform. We aim to introduce our platform in Middle Eastern and African countries soon." The two-day event in Northern Cyprus included presentations and briefings on first-week feeding of layer chicks, red mite problems and proposed solutions, enzyme solutions, and improvement of eggshell quality.