Barilla Announces Acquisition of Back to Nature

Barilla Grubu has announced the acquisition of US-based Back to Nature, which brings plant-based non-GMO products to consumers in the cookies, crackers, granola and mixed nuts categories.

Barilla Grubu Chairman Guido Barilla made the following comments on the matter:

"With all our activities and products, we focus on health and enjoyment. As the leader in the US pasta market, the acquisition of Back to Nature is an important step in our exciting journey spanning more than a quarter century."   Global food giant Barilla Grubu has announced the acquisition of US-based Back to Nature, which brings plant-based non-GMO products to consumers in the cookies, crackers, granola and mixed nuts categories. Acquired from B&G Foods, Inc., Back to Nature has been operating primarily in the United States since 1960, delivering wholesome food made with recipes inspired by nature. Barilla Grubu, a fourth-generation family company that reaches millions of tables every day in over 100 countries worldwide through products manufactured in its 30 facilities globally, continues to develop itself in the areas of taste, nutrition and environmental sustainability for a better future. Founded 145 years ago as an Italian family company, it brings together 8,700 people worldwide and a supply chain that shares the same values and passion for quality. The group continues to operate as the number one pasta brand in the United States since 1996 and is also one of the leaders in the European flour-based products sector with its expertise in healthy snacking.

Barilla Grubu Chairman Guido Barilla, noting that as Barilla they aim to create a long-term and significant presence in the US flour-based products industry, continued his remarks as follows:

"This operation reminds me of the early days when we started our journey in the US with pasta. After 25 years, we are now the market leader, and the acquisition of Back to Nature is an important step in this exciting journey. As part of our commitment to 'Enjoying Good Food for a Better Life,' we focus on health and enjoyment with all our activities and products. For this reason, we believe adding Back to Nature to our company is a natural choice. We look forward with excitement to seeing how our efforts will shape in the future."