Paşabahçe to Bring V-Block Technology Against Viruses to Life

Şişecam has developed V-Block, a special coating technology that neutralizes viruses and bacteria on glass surfaces, which is now being brought to life through Paşabahçe, the leading brand of glass tableware.Glass tableware products featuring V-Block Technology, which provides maximum hygiene and protection,offer ultra-hygienic protection to those who want to safeguard their loved ones against many different viruses and bacteria, including coronavirus, through a special formula and application technique that proves effective against these pathogens. Paşabahçe continues to make a difference in consumers' lives with products that add value to living. V-Block Technology, a 100% domestically developed solution by Şişecam—a global player in all fundamental areas of glass and in business lines encompassing soda and chromium compounds—that is effective against viruses and bacteria on glass surfaces, is now being realized through Paşabahçe products, Şişecam's leading brand in glass tableware. Paşabahçe's V-Block product line comprises many different items such as beverage, water and tea cups; tea saucers, handled cups, and bowls. The V-Block product series combines the natural quality and purity of glass with innovative hygiene technology, appealing to the eye while prioritizing health. Products providing maximum hygiene and protection offer great peace of mind to consumers who want to protect their families from viruses and bacteria. During the pandemic period, V-Block Technology products—which will end contamination concerns wherever glass tableware products are used, whether at home, in hotels, restaurants, or anywhere else in daily life—are aimed at making a significant contribution to the global effort against the pandemic. Paşabahçe's V-Block Technology products, which provide ultra-hygiene protection, have the distinction of being the world's first antimicrobial-coated glass tableware product group. Glass tableware products manufactured with V-Block Technology will take their place in retail outlets, hotels, restaurants and cafes in Turkey. Thanks to V-Block Technology applied to Paşabahçe's much-loved product series such as Iconic, Allegra, Aiada, Casablanca and Timeless, concern will be reduced in kitchens. V-Block products, which will meet customers in Turkey in February, are also beginning to be sold abroad.

V-Block Technology, developed at Şişecam Science, Technology and Design Centre, provides 24/7 hygiene thanks to its special formula and application technique. This special formula applied during manufacturing remains continuously active throughout the product's useful life, standing out for its suitability not only for home use but also for environments with high infection risk such as hotels, restaurants, cafes, hospitals and dining halls. Paşabahçe V-Block product series, providing safe use and 24/7 hygiene, will become indispensable for businesses and homes.

The surfaces of glass tableware products coated with antimicrobial V-Block Technology are effective against tested viruses and bacteria in proportions ranging from 90-99.5 percent, and against Covid-19 (SARS-COV2) virus at a rate of 94.1 percent. Paşabahçe products manufactured with V-Block Technology, tested by accredited laboratories and approved for efficacy by the Turkish Ministry of Health, solve hygiene concerns in glass cup use both at home and outside the home. Paşabahçe V-Block products, which are suitable for dishwasher washing and have a special coating that is extremely resistant to scratching, offer a solution to address the concerns of all consumers and businesses requiring ultra-hygiene during the pandemic period.