Sleepy Refreshes Its Product Line

Sleepy Refreshes Its Product Line According to Ipsos' '2021 Home Consumption' study, Sleepy, which ranks first in usage across all categories, announced it has renewed its products under its 'Zero Carbon Mission.' According to Ipsos' '2021 Home Consumption' study, Sleepy ranks first simultaneously in the baby diaper, pull-up diaper, newborn wet wipe and all wet wipe categories. Under its Zero Carbon Mission framework, the company has redesigned all of its products. The renewed product packaging uses 100% recyclable films, and plant-based inks were employed in the minimalist design. Zero Carbon Mission Within the framework of its Zero Carbon Mission, the brand has set new updates in production facilities, supply chain and products. In this context, it aims to transition from being solely a final product manufacturer and integrate all production processes in-house to meet the care that the environment, nature and the world require. The brand, which has achieved world firsts with its pure, natural and organic-content products and has gained strong consumer appreciation, changed market dynamics and established itself as number one in Turkish households in just five years. It aims to maintain its pioneering identity through beneficial innovations it offers and carry its success into the future.