Unilever: Hygiene Expert in the Institutional Cleaning Sector

Outside-Home Cleaning Sector: Unilever as Hygiene Expert During the pandemic, consumers have paid greater attention to cleanliness, particularly when dining out, with hygiene conditions at food and beverage establishments becoming a decisive factor in consumption preferences. This has increased the importance of cleanliness for business operators as well. Based on this insight, Unilever Out-of-Home Consumption is entering the outside-home cleaning category with the motto "Expert Power in Professional Cleaning" at a time when cleanliness holds greater importance than ever for both businesses and consumers. Within the product portfolio of Unilever Professional, the cleaning brand of Unilever Out-of-Home Consumption, there are specially formulated variants of Turkey's most beloved cleaning brands such as Domestos and Cif for professionals. Unilever Professional products are developed using specially patented technologies in areas of importance to businesses such as fragrance, residue, and ease of rinsing. Operators seeking professional cleaning results and reliable, lasting solutions across different areas of their establishments can now benefit from Unilever's hygiene expertise thanks to Unilever Professional products, which are compliant with legal regulations, dermatologically tested, and produced with consideration for operators' needs. Unilever Professional Cif and Domestos products are available to businesses exclusively through Metro Türkiye stores as both wholesale and retail sales channels. Unilever Out-of-Home Consumption General Manager Yılmaz Tokgöz stated: "As Unilever Out-of-Home Consumption, for 20 years we have been operating in Turkey with the aim of being an indispensable solution partner for out-of-home consumption channels. Until now, we have touched the lives of chefs, kitchen staff and operators with our innovative products in the food and beverage categories that raise standards and contribute to efficiency by saving time. Now, in light of our brand purpose which we express as 'Support, Inspire, Develop,' we are adding a new project and service offering; drawing strength from our home care brands much loved by consumers, we are bringing fresh impetus to the out-of-home cleaning market with Unilever Professional products." Unilever Home Cleaning and Hygiene Category Marketing Director Mine Mavi said: "With our hygiene expertise, we aim to instill confidence; through the strong performance of our products, we seek to ease operators' lives with quick and effective results. Moreover, in a period when cleanliness has naturally become a priority, we have a strong bond of trust from our brands much beloved by consumers. With Unilever Professional, we want to contribute to enabling operators to use their time and energy more efficiently, and to allowing consumers to spend time comfortably outside their homes just as they do at home. As Unilever Out-of-Home Consumption, we will continue our efforts for the sustainability and progress of the sector." Metro Türkiye Board Member Responsible for Purchasing Deniz Alkaç stated: "As Metro Türkiye, for over 30 years we have been among the most important business partners of hotels, restaurants and professional kitchens. With our extensive service network, we reach approximately 90% of these establishments, providing in one place all the solutions they need—from hygiene sets to disposable cleaning products—while taking into account the relationship between price, quality and performance, so they can welcome their guests in the best manner. Through this partnership, we are further enriching our product range with Unilever Professional products specially manufactured for out-of-home cleaning that we offer to our customers. All our customers who wish to experience the peace of mind that comes with serving their guests in the cleanest possible environment can find the new Unilever Professional products, developed in line with the unique hygiene needs of professional cleaning, exclusively at Metro Türkiye stores."