Demand for Ecological and Vegan Products Rises

Demand for Ecological and Vegan Products Rises In the cleaning and cosmetics products sector, ecological and vegan products are increasingly appearing on shelves. Natural disasters such as fires, floods and drought are intensifying the impact of the climate crisis, which is expected to become one of the world's most pressing problems in the near future. Many factors contribute to this issue, ranging from unplanned industrialization to individual and unconscious consumption. Through global agreements and the contributions of various civil society organizations, the world is working to address this problem. Beyond country-level initiatives, individuals must also demonstrate responsibility in their own lives. Through choices made in consumption habits, personal steps can be taken to help protect the environment. Demand for ecological and vegan products is notably increasing, particularly in cleaning and cosmetics products that are frequently used in daily life.

Başak Erdoğan, Marketing Manager at Saruhan Kimya, made the following remarks on the subject;

"The natural disasters we have experienced in recent years are sending us important messages about the climate crisis. It is clear that without taking necessary steps, we will face serious problems on a global scale. We are gradually seeing growing environmental awareness and sensitivity emerge in society. There is such a trend especially in the cleaning sector, which we are part of. Consumers are turning toward products on shelves that carry ecological and vegan labels. In doing so, they believe they are making an individual contribution, however modest, to nature conservation. As Saruhan Kimya, with our vision of environmental sustainability and leaving a more livable world for future generations, we introduced our Life by Fakir product line to consumers. All products in the series are ecomark and vegan certified and contain 100 percent plant-based active ingredients that dissolve easily in nature. Additionally, in the production of our concentrated products, we achieve 75 percent less water consumption. In total, this amounts to thousands of liters of water. None of the products in the Life by Fakir series contain chemicals such as GMO, SLS, chlorine, paraben or dyes that have adverse effects on human health. None of our products contain animal-derived additives. With this awareness, we will continue to produce and contribute to the fight against the climate crisis. There is only one planet and protecting it is the responsibility of all of us."