SABIC Launches New Expression Color Palette

SABIC Launches New LNP™ VISUALFX™ Portfolio SABIC announced the launch of its newest LNP™ VISUALFX™ resin portfolio, featuring unique colors and special effects from the company's new Expression 2021/2022 color palette, developed through research into emerging aesthetic trends. Designers and engineers in color, material and finish (CMF) drew inspiration from consumer preferences emerging from this research for new 5G-enabled mobile devices and Internet of Things (IoT) applications. In addition to the new LNP VISUALFX materials, SABIC's comprehensive color offering encompasses global COLORXPRESS™ custom color and color matching services. Maureen MacDonald-Stein, Director Growth, OEM and Specialties at SABIC, stated: "Current consumer sentiments, such as nostalgia and an innate desire to be in nature, together with major trends encompassing urbanization and sustainability, played a significant role in developing our new Expression palette for LNP VISUALFX resins. Incorporating these carefully researched colors and effects into applications enables designers and brands to evoke positive emotions and reflect values such as quality and style. Through our proactive work in color trend forecasting, SABIC aims to help customers deliver the right colors and effects to achieve their strategic business objectives." SABIC's LNP VISUALFX resins are formulated with rich color and effect inherent to the pellet itself. This enables customers to create colored and distinctive parts while avoiding the environmental impact, time and cost of secondary painting. The new LNP VISUALFX portfolio from the company's Expression 2021/2022 program captures the look and feel of today's hottest design trends, ranging from retro to futuristic and edgy to soft.