Polisan Kansai Boya Registers "Polisan Shop" Concept

Polisan Kansai Boya registered its "Polisan Shop" concept retail project, which it launched in 2008 to support distributors in developing their businesses and helping them plan their futures, marking a first in Turkey. Since the project's launch, more than 2,000 Polisan Kansai distributors across Turkey have been restructured by "Polisan Kansai Boya Channel Corporate Implementation" teams—experts in merchandising and display—to meet the criteria required for "Polisan Shop" and "Polisan Shop Improvement Point" status. As a result, customers enjoy more comfortable and pleasant shopping at hardware and paint retail stores or application distribution outlets with the new concept, while Polisan Kansai distributors have increased their sales volumes with their new formats. Dilek Çolakoğlu, Marketing and Channel Strategy Director at Polisan Kansai Boya, said: "With rising consumer awareness in recent times and with both painters and end consumers who want to paint their homes visiting retail points to purchase paint, we launched this project targeting our sales channels. We registered and protected the layout and merchandising display elements of our Polisan Shop stores, which represent Turkey's only example of this level of widespread and standardized 'concept retail' in the paint sector. We will continue to develop and pursue our investments."