Polisan Kansai Boya Focuses on UK Market

Polisan Holding, which has pioneered numerous firsts in Turkey's chemical, paints and coatings, and port operations sectors, has shifted its focus to overseas investment. The holding made rapid entry into the UK market with its business partner Polisan Kansai Boya. The company opened a Polisan Home Cosmetics Showroom in London/Watford; it aims to be one of the leading brands that stand out in the market with its innovative, sustainable, high-performance products. Polisan Kansai Boya General Manager Cemal Drahor, noting that they shaped their new dealer investment based on the UK market's growth potential, made the following statement:

"We will demonstrate the strength of the Polisan brand in the UK market"

"As is known, the UK paints and coatings market is one of Europe's most important markets with a volume of approximately 721 million litres. We are proud to open our Polisan Home Cosmetics showroom in London/Watford, featuring all products in the premium segment, to demonstrate our brand strength in the UK market, which is among Polisan's long-term strategies. At our opening, which took place with the participation of numerous members of parliament, the Watford mayor, and major chain store managers in the region, we were pleased to see strong interest from the local community. Together with our business partner, which has a strong dealer network comprising organized retail stores and major suppliers, we aim to demonstrate the strength and brand value of Polisan in the UK market."

Targeting international markets

Polisan Kansai Boya General Manager Cemal Drahor, referring to the UK market's very large volume of approximately 721 million litres, stated: "Polisan Kansai Boya exported paints and coatings to 26 new countries in 2021. Following the stores we opened in France, Libya, Turkmenistan and Romania, our UK showroom brought the number of Polisan Showrooms abroad to 127. We aim to demonstrate the strength of the Polisan brand, which offers differentiated solutions with innovative, sustainable, high-performance products not only in the UK market but in all international markets."