Permolit Boya Makes Major Leap Forward

Permolit Boya, which entered the United Kingdom market in 2017 and has gained significant momentum, is targeting 200 percent growth in the UK and Ireland by the end of 2022. Since its establishment in 1984, Permolit Boya has grown with domestic capital and is advancing on its path to becoming a global brand exporting to 25 countries. Permolit Boya, which achieved rapid growth in the UK market after entering in 2017 through Akçalı UK, a company under the Akçalı Boya umbrella, and WRX-branded paints, has managed to secure a presence in over 700 sales points in four years. Under an agreement with Crown Decorating Center, one of the UK's largest building materials retailers, with a market share of over 20 percent, Permolit Boya is targeting 200 percent growth by year-end through existing stores and newly added locations in the UK and Ireland.

"WE CREATE MARKET LEADERS LOCALLY AND INFLUENTIAL BRANDS GLOBALLY"

Permolit Boya CEO M. Akın Akçalı said: "Since entering the UK market in 2017, we have recorded rapid growth throughout the country. While our WRX-branded paints gained consumer approval, we achieved strong brand recognition in the country through organic expansion. As the first Turkish paint brand to enter the UK market, by the end of our fourth year there, we managed to secure a presence in over 700 sales points. Today, under our agreement with Crown Decorating Center, one of the UK's largest building materials retailers, we will increase our reach in the UK and Ireland. In addition to our over 700 sales points, through our agreement with Crown Decorating Center, we are targeting 200 percent growth in the UK and Ireland by year-end. The brand recognition we achieved in the UK and the consumer trust we gained are very valuable to us. In our structure, which was established and has grown with domestic capital, we have reached our products and services to 25 countries with a global brand vision. We will continue to build market leaders locally and influential brands globally."