Permolit Boya Enters the International Arena

Permolit Paints on the International Stage With 100% domestic capital, AKÇALI Boya A.Ş. operates in 25 countries and aims to increase its international presence in 2022. Permolit Boya, one of the leading brands in the Turkish paints sector, has been operating domestically and internationally for over 38 years as Turkey's 100% domestically-financed brand under the vision "Making the World Better." Operating under the Akçalı Boya umbrella and ranked among Turkey's most preferred brands, Permolit Boya is preparing to enter the American market following its presence in 25 countries with its paints and spray brands.

"Building Brands That Lead Locally and Perform Globally"

M. Akın Akçalı, CEO of Akçalı Boya, stated that the company currently operates with more than 300 products in the paints sector: "Today, we operate in 25 countries with our paints and spray brands. In 2017, as the first and only Turkish paints brand, we established Akçalı UK in London and entered the British market. We achieved significant momentum in the market where our WRX-branded products are present. Currently, our products are available to consumers in nearly 700 stores in Britain. We aim to replicate this success we achieved in Britain in the US market as well. Last week, our participation in the NAHB International Builders' Show, the most important event for the US paints and decoration industry held in Miami, has taken the solid first steps in our journey to America, and this excites us greatly. In the US, the transition to life after the pandemic has noticeably begun. Both social and commercial life is quite dynamic. This is also rapidly stimulating the economy. We aim to establish a regional presence in America with our premium products under Akçalı Boya. In this regard, we have brought our discussions with one of America's largest building chains to an important level. We plan to be present in the US market across all product groups including water-based, synthetic, spray and technical spray. We will continue to build brands that lead locally and perform globally."