Pantone Names Classic Blue as Color of the Year 2020

Pantone Announces 2020 Color of the Year: Pantone® 19-4052 Classic Blue

Pantone, represented in Turkey by Odak Kimya, announced today that 2020's color is PANTONE 19-4052 Classic Blue, emphasizing the elegance and simplicity of this timeless and eternal tone. The reassuring qualities of the mysterious Pantone 19-4052, which recalls the color the sky takes on at sunset, draw attention to the confidence we want to create as we stand at the threshold of a new era, and to our desire for a stable foundation.

Focus on Continuity and a Sense of Trust

Leatrice Eiseman, Executive Director of the Pantone Color Institute, shared her views on the color of the year as follows: "We are living in a time that requires confidence and belief. The continuity and trust that Pantone 19-4052 Classic Blue expresses is exactly this kind of tone—one we can always rely on, tangible and reassuring." she commented. Pantone 19-4052 Classic Blue, filled with deep resonance, provides an anchoring foundation. Evoking the boundless blue of that magnificent and infinite evening sky, PANTONE 19-4052 Classic Blue encourages us to look beyond what is visible, to broaden our intellectual horizons, increase our perspective, and free the flow of communication.

Classic Blue in the Fashion World

PANTONE 19-4052 Classic Blue is a balanced, self-assured tone with elegance hidden in its simplicity. With its gender-neutral appearance and timeless continuity, this fundamental color displays strong presence on its own while creating color combinations across the spectrum. Associated with tradition yet equally modern and versatile, PANTONE 19-4052, when applied to different materials, ranges from brilliant metallics to luminous sheens, from high-tech materials to handcrafted finishes and delicate fabrics.

Classic Blue in the Beauty World

In the ultimate expression of personal presentation, PANTONE 19-4052 creates dramatic effects across a wide range of applications in eyes, nails and hair, from lustrous shine to matte tones.