The Most Popular Automotive Colors of 2015
According to the report, blue was the most widely used chromatic color on European roads. Red was preferred for small cars, while brown was preferred for SUVs.
BASF released its 2015 most popular automotive colours report.
According to the report, blue was the most widely used chromatic colour on European roads. Red was preferred for small cars, while brown was favoured for SUVs.
More than half of automobiles used metallic effect luxury paints, while one in three vehicles in the small segment was coated with matte paint.
BASF's Coatings Division announced the most popular automotive colours of 2015 in its BASF Automotive Coatings Europe Colour Report. As Europe's leader in colour development for automotive OEM (Original Equipment Manufacturer) coatings, BASF provides detailed information about consumer-preferred colours. According to the report, the smaller the automobile, the broader the colour palette, while as automobiles grow larger, more special effects are preferred.
Achromatic colours remain the leader
Across Europe, white was the most frequently used colour in automotive topcoat applications. Since 2007, the number of white vehicles has grown steadily, reaching 30% today. Along with black, grey and silver, these "achromatic" topcoats account for more than 75% of colours used in new automobiles. While the use of black, grey, silver and white colour palettes has remained stable in recent years, significant changes have occurred among chromatic colours. In this area, blue stands out as the most popular colour on European roads across all types of automobiles. Beyond that, brown has become a popular colour especially for SUVs, while red is favoured for small and medium-sized automobiles.Special effects on the rise
Colours are not the only way people express themselves. Special effects in automotive coatings offer another option. In 2015, more than half of automobiles across Europe were coated with luxury paints featuring metallic effects, while 16% featured pearl effects. Particularly in the small automobile segment, nearly one in three cars features entirely matte paint. Achromatic colours such as black, silver and white develop completely different colour behaviour through special effects. Mark Gutjahr, Head of BASF's Europe Automotive OEM Colour Design Division, noted that the visual development of the automobile body geometry and colours gaining new effects, stated: "The interaction between colour and special effects makes automotive colours more complex and versatile. This development will continue with us for several more years. We have not yet exhausted the possibilities in the special effect palette."Advertisement
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