Gray Gains Popularity in Automotive Paints

Axalta, one of the world's leading suppliers of liquid and powder coatings, has released its 68th annual Global Automotive Color Popularity Report. The report shows that the most prevalent automotive colors worldwide are white (38%), black (19%) and grey (15%). Grey, which increased its global share by two percentage points, has reached its highest level in 10 years. White has consistently held 38% of the total global market over the past three years and remains the most preferred automotive color globally for ten consecutive years.

Demand for silver continues to decline across all regions. The popularity of this color has declined to single digits at 9%. Black continues to maintain its year-on-year consistency and remains the favorite of luxury vehicles.

Axalta's Global Automotive Color Popularity Report uses data from every country where consumer vehicles are manufactured and presents detailed production data to enable automobile manufacturers to observe trends and patterns in their markets and globally. Nancy Lockhart, Global Product Color Manager at Axalta, stated that consumer purchasing trends reflected in the report guide them in developing innovative colors for the future: "We are pleased to share this data with our customers and to bring dynamic colors to life by offering our industry-leading color technology, deep market expertise and trend data to our customers." Axalta actively works to offer innovative color options for automotive buyers who are pioneers in design. Recent automotive trends align with the latest home, fashion and product trends, including interest in blue-green and yellow-green tones. Additionally, the increasing global use of grey and the color nuances that bring these colors to life, such as fine mica effects and colored mica tones, are particularly striking.

Based on Axalta's analysis of 2020 automotive production data, the results of Axalta's Global Automotive Color Popularity Report can be characterized as an indicator of current market trends. Since 1953, Axalta has been presenting reports on paint colors in the industry and continues to do so today.

Additionally, color predictions are included in Axalta's global annual color trend forecast. The future outlook for automotive color continues to evolve as vehicles and consumer preferences change. Axalta designs conceptual colors that are both aesthetically and functionally beneficial for vehicle surfaces. For more information, you can visit the company's annual Global Automotive Color Popularity Report and Color Trend Report, and access reports from previous years on their website.