ODE Yalıtım Expands Overseas

ODE Yalıtım Makes Move into International Markets Insulation company ODE Yalıtım has prepared a three-year strategic plan covering 2022-2024. As a result of this work, a 13-point action plan was created across domestic and international investments, production capacity, R&D, human resources, digitalization, supply, distribution channels, exports, sales and marketing. ODE Yalıtım, one of the leading companies in the insulation sector in Turkey and across more than 75 countries on six continents where it exports, has unveiled its three-year strategic plan. Senior management at ODE Yalıtım worked meticulously for six months on the strategic plan covering 2022-2024, without meeting physically due to pandemic conditions. For the strategic plan, opinions were also gathered from all stakeholders, from company employees to suppliers and customers. As a result of this comprehensive work, a 13-point action plan was created covering domestic and international investments, production capacity, R&D, human resources, digitalization, supply, distribution channels, exports, sales and marketing. The focus of the strategy was determined as people, technology, value-added growth and a green world.

"Companies Need Strategic Plans to See Ahead"

Board Chairman Orhan Turan provided information about the new strategic plan. Saying that companies put aside long-term planning during the Covid-19 period, Turan stated: "During such periods, predictability decreases, making long-term planning more difficult. Strategies are replaced by tactics, and sometimes decisions aimed at getting through the day. Yet in such periods, it becomes more important than ever for companies to see ahead and chart their course. We carried out comprehensive work, believing in the importance and necessity of strategic approaches. This plan, prepared by our senior management and incorporating the views and assessments of all our stakeholders, will bring us one step closer to our goal of becoming a global brand." Turan also noted that many company strategies result in failure due to implementation problems, and stated that they established a Strategic Management Committee to avoid this mistake. This committee will evaluate the implementation stages of ODE's strategic plan actions and submit regular reports to management.

"We Aim to Produce Manufacturing Abroad"

Reminding that they will bring their new facilities in Eskişehir into operation in the second quarter of the year, which will position the company as the largest technical insulation producer in the geography between China and Germany, Turan said, "In line with our strategic plan, we will continue to invest and produce in the coming period. While increasing capacity in our existing products on one hand, on the other hand we aim to produce a product that we have not yet manufactured, which has quite high consumption in the insulation sector. Another important action for us will be focused on manufacturing abroad and developing our distribution channels. In this process, as always, while increasing the company's competitive strength, we will also implement new practices that will create value for our stakeholders. Because we believe that no organization that does not create value for its stakeholders can be sustainable," he said.