Nippon Paint Expected to Bring Fresh Momentum to Turkish Market

Asia's leading paint brand Nippon Paint is celebrating its first year in the Turkish market. Nippon Paint, which entered the market by acquiring Betek Boya and its subsidiaries, will bring fresh perspectives to the Turkish paint market with its technologically advanced and innovative products. Japan-based Nippon Paint, which entered the Turkish market by acquiring Betek Boya and its subsidiaries, will make a difference in the market through its human-centered, innovative, value-creating approach and support for original designs. Believing in the high potential of the Turkish market and planning growth in Europe and the Balkans through Turkey, Nippon Paint will introduce its new products at an online meeting with the architecture and design communities on 10 February. Nippon Paint will bring together architects, interior designers and designers as solution partners. Operating under the slogan "The enabling force of original designs," Nippon Paint will present its products to project designers seeking different alternatives beyond conventional decoration solutions and to users who prioritize healthy, breathable and comfortable living spaces at the launch, and will share its market objectives.

Renowned figures from the global architecture community to speak in Turkey for the first time at the launch

Nippon Paint's 10 February launch will host renowned names from the global architecture community. Yena Young and Marco Canevacci, partners of Berlin-based Plastique Fantastique, known for their location-independent, adaptable, low-energy-consumption, breathable, temporary inflatable structural designs, and Rasmus Astrup, partner of SLA, a leading Danish multidisciplinary design office and one of Europe's foremost urban design and architecture studios, will share their inspiring designs and stories.  

Asia's most prestigious award opens to Turkish designers

Nippon Paint, focused on adding value to social life in Turkey and creating equal opportunities through social responsibility projects, will also introduce the Turkey edition of the Asia Young Designer Awards (AYDA), one of Asia's most important design awards that it has organized for 13 years, as part of the launch. The theme of the Asia Young Designer Awards, held simultaneously in 16 countries, has been set as "Design for Empathy 2021" this year. The application period for Asia Young Designer Awards has begun. Since 2008, over 35,000 students studying at more than 1,200 universities in 16 countries, including China, Singapore and Japan, have participated in AYDA. This year, students from universities in Turkey can also apply. Through the organization, Turkey's talented designers will have the opportunity to meet with industry experts through personalized mentoring services and workshops conducted by experienced professionals.

Educational opportunity at Harvard with AYDA

In AYDA, organized in two separate categories—"Architecture" and "Interior Architecture"—the national winner of each category will qualify to enter the global competition. The winner of the global competition will have the opportunity to participate in a 6-week Design Discovery Program at Harvard University Graduate School of Design under the title "Asia Young Designer of the Year." AYDA, brought to life with the vision of training future designers and bringing together professional architects, interior architects, chambers, partner organizations, design schools, alumni and design students under one project, offers experience-oriented learning alongside once-in-a-lifetime opportunities. Those wishing to obtain detailed information and review the conditions for participating in the competition can access the details through the Nippon Paint Turkey website nipponboya.com/tr/ayda.