Milliken's Colordirection 2022 Signals Optimism with Emerging Confidence

As we head into 2022 for global change with a brighter outlook and deeper optimism, care and respect rank high on the agenda. As the world emerges from a fragile period of vulnerability, people possess Emerging Confidence that positive choices, guided by care and respect on the agenda, can make a difference in our daily lives. Milliken's ColorDirection 2022 Emerging Confidence provides brands with a way to reflect these values and offer society's newly discovered optimism, channeling positive consumer choice through bright and optimistic colors in product packaging that convey hopeful imagery. [caption id="attachment_123338" align="aligncenter"] (Photo © 2021 Milliken & Company, all rights reserved, MKPR237)[/caption]

• Welcoming Sunshine is a fresh yellow that brings bright optimism to your product range and a new feel to your brand. It brings the positive warmth and light energy of mornings to your portfolio, revealing new consumer delight potential.
• Soothing Heat is a powerful, warm orange that directs attention to any product. Evoking the flames of a wood fire or the nostalgic vibrancy of bright autumn leaves, Soothing Heat soothes, prepares and energizes.
• Blossoming Joy is a color that evokes the joy of freshly cut flowers brought indoors from a summer garden, envisioning exciting new passion and growth opportunities. It is urgent and active, reminding our eyes to smile and look forward.
• Radiating Richness will add a sense of comfort and depth to your color palette for positive products. For consumers seeking meaning, it is a more balanced color emphasizing self-care, inclusivity and optimism rather than luxury.
• Freshening Shoots is a bright, vibrant green symbolizing new growth and the unity of nature. Few colors show life better than this bright, vibrant green that says it is time to make a fresh, ecological, sustainable and thoughtful start.
• Connecting Lives is a color that brings peace, trust and tranquility to the fore and center. It reminds us that we all share our skies and waters and that the emotions they awaken are universal. It is a powerful unity, breath and clarity blue that signals freshness and positive action.

  To meet the growing need for positive choices, Milliken's ColorDirection 2022 Emerging Confidence series, composed of world-leading colorants, gives companies eye-catching confidence in their products to influence consumers searching for a company they can believe in, while brands looking to refresh their image and portfolio to meet this growing demand for positive choices will gain credibility.  

Milliken's portfolio includes:

• Liquitint™ custom colorants that combine dynamic colors with excellent processability for many applications including home and laundry care. Among the many reasons leading manufacturers prefer Milliken's Liquitint polymeric colorants are solubility, compatibility, versatility and stability. These water-soluble and non-staining colorants are compatible with the most challenging active ingredients, including additives and higher fragrance levels.
• Liquitint Agro, advanced colorants for fertilizers. This range of non-staining liquid colorants provides a wide selection of color options with low inventory requirements and easy blending, thereby reducing waste and increasing savings potential for your operations.
• NX® UltraClear™ ClearTint™ color concentrates for polypropylene (PP) impart vibrant, transparent color and comply with safety requirements for food packaging.
• Reactint® polymeric colorants for polyurethane (PU) impart attractive color to products without affecting the material's physical properties.
• Milliken's KeyPlast® series offers a range of bright, high-performance colorants for numerous polymer and resin systems. These include ABS, PET, transparent, food-contact applications and other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA).
• KeyPlast RESIST®, a spectrum of bright, high-performance colorants specifically designed to color engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polyphthalamides (PPA), polysulfones (PSU) and other high-temperature glass-filled flame-retardant resins and alloys. These colorants offer enhanced weathering resistance and light fastness, are of high purity and typically perform well under high-temperature processing and application conditions associated with high-performance polymers.