Marshall Announces Color of the Year

Marshall Announces 2024 Color of the Year with "Color Your Life" Slogan, Revealing "Sweet Serenity" as the Year's Color "Sweet Serenity" was developed based on people's longing for moments of peace, clarity and joy. Evoking the feeling of an embrace in a home or space, Sweet Serenity drew inspiration from soft fur and sunset cloud colors. A calm, soft, optimistic and genuine color, Sweet Serenity brings a relaxing and enduring sense of stability to spaces. This year's result from a comprehensive global trend study conducted annually by a team of color experts and international design professionals revealed people's yearning for moments of peace, clarity and joy.

Marshall Marketing Director Pınar Adabağ made the following statement:

"In our busy lives and fragile times, creating a space of our own is more important than ever. The Color of the Year Sweet Serenity creates an environment where you feel completely at home, a place where you belong, and establishes a perfectly positive atmosphere. Whether used alone or in combination with tones from our three new palettes, the Color of the Year serves as a benchmark for creativity and helps achieve the perfect desired environment. This year, we are offering hundreds of different options for those who want to combine with Sweet Serenity and our new color palettes, helping everyone find the peaceful space where they feel they belong." Sweet Serenity, selected as the color of 2024, creates the best background for furnishings in any room while demonstrating perfect harmony with countless different tones. As it does every year, Marshall has designed new and special color palettes to complement the year's color. The new palettes that make up Marshall's 2024 color collection help customers select colors they can be confident will create different perfect combinations compatible with the Color of the Year. The three separate color palettes developed for 2024 are named the Emotion Palette, the Excitement Palette and the Life Palette.

Emotion Palette for Freshness and Calm

We all need quiet spaces where we can clear our minds and feel calm, our own area to escape from intensity. The natural calming tones in the Emotion Palette, soft natural blues and greens are ideal for creating a simple appearance. The Emotion Palette tones that offer a calm, peaceful environment help us feel in harmony with the landscape around us. Sweet Serenity, the color of the year, and the natural blues and greens in this palette in light and dark tones bring peace to any room in your home, or for example, a pale sage combination adds freshness and calm to any space.

Excitement Palette Brings Light Indoors

Composed of fun and joyful tones, the Excitement Palette offers a range of striking colors and combination options together with the Color of the Year Sweet Serenity. For those who want to have fun, the Excitement Palette offers the dreamy cheerful tones of lilacs, soft pinks and modern yellows. The colors in the Excitement Palette contain the best options for enlivening a space, adding a fun, intimate and optimistic atmosphere to a room. This palette, which practically brings light indoors, increases natural light and revitalizes the space.

Life Palette for Those Longing for Familiar, Warm Spaces

The Life Palette is composed of color tones that offer a familiar, warm, nature-close and relaxing atmosphere with pinks, soft browns and natural earth tones. When used together with the Color of the Year Sweet Serenity, it helps us feel comfortable and peaceful at home and in our rooms. The earth tones of the Life Palette, which make every space where it is applied feel warm and inviting, help create a calm and restful sleeping area in, for example, bedrooms with the atmosphere it offers.