Kalekim Brings a New Approach to Wall Design: Visuelle

Kalekim introduces a fresh perspective to the decorative coatings segment with its new brand Visuelle. Having created the sector's generic brand, Kalekim has reinterpreted its decorative coatings expertise and design strength under the Visuelle brand. Visuelle, a fusion of Kalekim's strong roots and innovative spirit, carries firsts in its DNA despite being a new brand. Kalekim launched its new brand Visuelle at Fairmont Quasar Istanbul. The event was hosted by Kalekim General Manager Timur Karaoğlu, along with Kalekim Marketing Director Tuba Özdemir and Architectural Services Manager Nur Meriç, and drew strong interest from representatives of the decoration and architecture sectors. The meeting covered Visuelle's brand journey and objectives.

Timur Karaoğlu: Visuelle is a brand that carries Kalekim's experience and credibility

Kalekim General Manager Timur Karaoğlu, highlighting the company's experience in paints and colored plasters and its R&D activities, stated: "Since our founding, we have established ourselves as a model company in Turkey through the successful products and services we have delivered. As a brand manufacturing in every branch of construction chemicals, we continuously expand our product range through significant investments in production technology and R&D activities, combined with nearly half a century of knowledge, expertise and experience. In line with our company strategy, developing products that not only complete our product range but could be firsts in Turkey is seen as an important strategy for Kalekim R&D. As Kalekim, we continue to maintain our leadership in our sector by always being pioneers in firsts. Although Visuelle is a new brand, it has become the name of 53 years of experience. Kaleterasit, established by Kale Group in 1968 and the product that pioneered Turkey's first exterior façade plaster and paint production, holds a very special place for both our group and Kalekim. Thanks to the synergy we created with Kaleterasit in 2003 and our other brand investments, we became a strong player in the paints and colored plasters market. Today, Visuelle carries all of Kalekim's and Kaleterasit's experience and credibility in the paints sector."