Hexion Launches Virtual Showroom

Hexion Launches VeoVa House Virtual Showroom Manufacturers of polymeric binders, coatings, adhesives and concrete additives seeking to improve the performance and sustainability of their products now have access to a new, easy-to-navigate online platform where they can browse and request information and support. Designed like a contemporary home, Hexion's launch of the virtual VeoVa vinyl ester showroom features calls for applications with benefits, data sheets and other customer resources. VeoVa monomers are vinyl esters of Versatic™ acids and possess unique, highly branched aliphatic structures that contribute to the performance of coatings and adhesives derived from them. VeoVa monomers can be used in various emulsions to increase resistance to water, alkali, UV light and scrubbing; this results in more durable, easier to work with, lower odor and better performing coatings, adhesives and other building materials. David Vanaken, Global Technical and Marketing Director, stated: "VeoVa monomers have been used for decades alongside other monomers to create cages or emulsions that provide advanced properties to emulsion paints, plasters and other products. Close collaboration is key to successful innovation. Our research and development and technical service teams play an important role in helping binder and paint manufacturers design unique, customized solutions. The pandemic accelerated what we could deliver and accomplish in the digital space, and we created the VeoVa House to highlight the advantages of our products in a range of construction applications."