Filli Boya Launches Digital Platform Connecting Painters with Consumers

Filli Boya has launched a new digital platform connecting painting craftsmen directly with consumers. Promoted through the "Let Your Craftsmanship Speak" communication campaign, the platform enables users who want to have their homes painted to easily reach nearby Filli Boya craftsmen, while offering new business opportunities to the craftsmen themselves.

Filli Boya, one of Turkey's leading paint brands, has expanded its long-standing craftsman-focused initiatives with a new digital service. Through the platform developed under its "Master Universe" vision, the brand brings painting craftsmen who use Filli Boya products and are part of the brand ecosystem directly together with consumers.

Bringing the Master Universe Vision to Digital Platform
Filli Boya positions painting craftsmen not merely as product applicators, but as artisans who add value to living spaces. The "Master Universe" approach created in accordance with this understanding aims to support craftsmen's professional development, contribute to their digitalization, and strengthen the social reputation of the profession.

The company maintains direct communication with more than 25,000 painting craftsmen annually through loyalty programs it has conducted since the early 2000s.

Professional Development Supported Through Digital Ecosystem
Through the Filli Craftsmen mobile application developed by Filli Boya, painting craftsmen can access technical training, color training, and professional development content. Craftsmen who share the projects they complete through the application can follow campaigns and maintain seamless communication with the brand thanks to WhatsApp and call center integration.

The company also supports the development of a new generation of painting craftsmen through its Young Entrepreneur Craftsman project, aimed at addressing the declining number of young craftsmen in the sector.

Directly Connecting Those Seeking Painting Craftsmen with Craftsmen
Through the new platform, users who want to have their homes painted can directly reach painting craftsmen nearest to their location through Filli Boya's website.

Through this system implemented without any commercial intermediaries, the brand aims both to simplify the process of finding a craftsman for consumers and to offer new business opportunities to registered painting craftsmen in the system.

"Let Your Craftsmanship Speak" Campaign
Filli Boya announced the new platform through a digital advertising campaign titled "Let Your Craftsmanship Speak".

In the advertisement film published on the brand's social media accounts and YouTube channel, the professional skills of painting craftsmen are addressed from an artistic perspective, while emphasizing that craftsmanship is an important trade that adds value to living spaces.

Arzu Uludağ: "Growing Shoulder to Shoulder with Our Painting Craftsmen"
Arzu Uludağ, Assistant General Manager responsible for Marketing at Nippon Paint-Betek, noted that the long-term business partnership established with painting craftsmen is one of the brand's most important values.

Uludağ stated that Filli Boya's craftsman-focused approach pursued over the years is not merely a commercial relationship, but aims to provide support to craftsmen in many areas from professional development to digitalization. She said that through the new digital platform, consumers will more easily reach the right craftsman, while the visibility and business opportunities of painting craftsmen will increase.

Through Filli Boya's new service, users can directly reach registered painting craftsmen in their area through the website.