Dunn-Edwards Announces Its Color of the Year for 2023

Dunn-Edwards Announces 2023 Color of the Year "Terra Rosa" encourages finding beauty in everyday moments and small pleasures. Dunn-Edwards Corporation announced that it has designated Terra Rosa (DE5096) as its 2023 Color of the Year—a warm tone featuring rose-pink hues and baked earth undertones. The color's grounded and quiet comfort promotes a joyful life. Led by Color Expert + Stylist Sara McLean, Dunn-Edwards conducts comprehensive anthropological color research each year to determine a forward-thinking and visionary Color of the Year for the coming year and beyond. Inspired by fashion, lifestyle and culture, Terra Rosa was selected for providing a revitalizing, neutral innovation in brown and burgundy tones that reflect strength and vibrancy. The mid-tone cinnamon rose shade is positive and cheerful, reflecting confidence, creativity and authenticity. McLean stated, "We have shifted from introspection in behaviors to empowerment and action, toward independence and self-confidence. We are prioritizing health and wellbeing, taking time to escape from reality and embracing nostalgia. In daily life, this emerges as an appreciation of simple pleasures and a collective effort toward more positive interactions in the midst of the global chaos we live through day to day. This translates into design through abundant, sophisticated touches with equal measures of beauty and drama." Terra Rosa is represented in the Life in Poetry color palette as part of Dunn-Edwards' 2023 Color + Design Trends. The Life in Poetry palette is equivalent to a vacation—one that embraces a comfortable summer lifestyle throughout the year, appreciates and values imperfections, and creates a cheerful, nostalgic refuge. As a leading firm in color management and inspiration, Dunn-Edwards selects its Color of the Year to encourage and inspire professionals and consumers to embrace creativity. Terra Rosa is one of 2,006 colors in the brand's designer-preferred Perfect Palette® color system. Supported by a team of category experts, Dunn-Edwards offers customers a range of tools and color sampling opportunities to assist in color and product selection. Source