Covestro Launches Solution Approach for Turbocharged Performance and Innovation in the Decorative Industry

Covestro recently announced the launch of a game-changing, total solutions approach developed by its resins and functional materials business, acquired from DSM. Based on unique customer and end-user insights related to the approach, Covestro supports paint manufacturers in accelerating innovation and product improvements in high-performance decorative industries. Leveraging proprietary artificial intelligence tools and a broad technology set, Covestro will support paint manufacturers in developing differentiated solutions and meeting evolving market demands better than ever before. Paint manufacturers worldwide face a rapidly changing decorative industry with winner-takes-all dynamics. In particular, demand is accelerating for sustainable solutions that protect health and safety, increase functionality and efficiency, and provide new emotional and sensory experiences such as 1K and low-VOC systems, high-adhesion coatings, and ultra-matte paints. At the same time, regulatory authorities demand greater supply chain transparency and higher performance standards. To gain a competitive position in the market, paint manufacturers face increasing pressure to offer differentiated products that address these global macro trends and local market requirements. To support its customers in building future-oriented portfolios and turbocharging performance in the decorative industry, Covestro has developed a unique, industry-pioneering, comprehensive solutions approach known as Resin House. This approach leverages proprietary market insights obtained through artificial intelligence tools, big data, leading bio-based resins, and comprehensive understanding of all major advanced resin technologies.