Paint Sales Rise in Summer Resort Regions

Working from home, remote education, and weekend restrictions also led to longer stays in summer residences. Noting the recent increase in renovations in summer regions, Polisan Kansai Boya Marketing & Channel Strategy Director Nur Azade Yazgan stated, "In May, we experienced a 79% increase in our exterior facade paint products compared to the same period last year." Nur Azade Yazgan noted that increases were seen in summer regions such as Antalya, İzmir, and Ayvalık, with the highest growth observed in İzmir and Trabzon, and also increases in İzmit, Bursa, and Kayseri regions. With the "Home Cosmetics/Evimin Kozmetiği" brand positioning, Polisan Kansai Boya, one of the leading brands in the paints sector, offers products from interior to exterior, wall to ceiling, in every category that are environmentally conscious, have functional benefits, and combine technology with aesthetics. Polisan Kansai Boya Marketing & Channel Strategy Director Nur Azade Yazgan announced that as of June, they have launched a new product line "PROF'essional solutions" for sale. Stating that Polisan Kansai Boya, which has moved to its new R&D center building, continues its work on high value-added, innovative products, she made the following statement: "Even under pandemic conditions, we continue to contribute uninterruptedly to the country's economy and employment through our strategy and strong presence. We have maintained our success by being included once again this year in the Istanbul Chamber of Industry (İSO) 2020 'Turkey's 500 Largest Industrial Enterprises' list. We are expanding and continuing our efforts to create added value by bringing elegance and hygiene to living spaces. We are extremely pleased and proud to introduce new products that we believe are innovative and will make a difference to consumers." In addition to exterior facade products, Polisan Kansai Boya offers smiling solutions to those who want to renovate their balconies and verandas, which have deteriorated due to the effects of wind and rain, and with its new product line 'PROF'essional solutions' brings many options to consumers. PROF'essional solutions at summer homes with Polisan Kansai Boya Polisan Kansai Boya's "PROF'essional solutions" product line, which offers the opportunity to renovate different points of homes worn by sun, wind, rain, and use effects, contains a total of 9 new products.

Say goodbye to absorption problems: PROF W-TE and PROF W-TF The PROF series, PROF W-TE and PROF W-TF clear, provide perfect solutions to absorption problems that occur in elegant coatings on floors or walls of homes without compromising appearance.

Against moisture and humidity problems: PROF P-MP The new series offers a solution with PROF P-MP to problems caused by moisture and humidity on walls or ceilings of homes.

The easy way to renovate kitchen and bathroom counters: PROF P-CP The PROF'essional solutions product line also helps produce solutions to renovate worn kitchen and bathroom counters without replacement.

Restore your old ceramic, marble and granite to a new look: PROF W-TG PROF W-TG, included in the product line, restores shine and water protection to liquid glass, wet areas or old ceramic or granite on terraces that have lost their shine. Solutions to insulation problems: PROF W-AE, PROF W-SF, PROF W-HP The product line offering different solution alternatives with UV-resistant PROF W-AE, PROF W-SF, PROF W-HP to water insulation problems on terraces and balconies meets consumers at Polisan's total 6,000 retail points, which have the most widespread sales channel in Turkey.