Behr® Paint Turns Rainbow Dreams Into Reality

Behr Paint Company has partnered with The Home Edit® to be the official paint of the company's new headquarters, The Home Edit House. The two firms represent the organizational force behind the "Get Organized with The Home Edit" Netflix show and New York Times bestselling books and popular product line. Located in Nashville, TN, The Home Edit House combines Behr's leading position in color and paint with The Home Edit's design-centric, organization-focused approach. All interior living spaces feature the high performance and functionality of Behr's latest product innovation and the company's most stain-resistant, scratch-resistant and fast-drying single-coat paint, BEHR DYNASTY™, which is part of the company's product range. Interior paint colors have been carefully selected to align with The Home Edit's signature rainbow aesthetic and include a range of color tones designed to inspire everyone to give their spaces a fresh new look (and a new coat of paint). Jodi Allen, Global Marketing Director at Behr Paint, said "Just as The Home Edit's systems allow disorganized rooms to be transformed into clean spaces, Behr Paint invites do-it-yourself users to rediscover the potential of their spaces through color to create a desired atmosphere." "We're excited to help Clea and Joanna design a colorful backdrop for their creative projects in the years ahead." Clea Shearer, co-founder of The Home Edit, said "When designing the Home Edit House, Behr Paint truly brought our vision to life. Both the colors and product performance exceeded our expectations and created an inspiring environment for us." Clea and Joanna applied their signature "Rainbow Method" in unusual storage rooms using Torch Red MQ4-35, Balcony Sunset MQ4-38, Celebration MQ4-13A, Nurturing T18-16, Voyage PPU13-07, Royal Raisin N110-5, and Cherry Juice S130-4, creating horizontal stripes on the walls. For the conference room, which centers on teamwork and collaboration, the pair selected Moxie MQ3-35, a light blush pink tone. Throughout the other interior living spaces, White Cameo MQ3-32 provided a soft neutral shade. Joanna Teplin, co-founder of The Home Edit, said "We are thrilled to have Behr's latest product, BEHR DYNASTY™, in The Home Edit House!" and added "The new product perfectly embodies our company's values of form and function, so it's a natural fit."   Source: