BASF Expands Commercial Supplier Agreement with Mercedes-Benz

BASF recently signed a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region. Building on the success achieved with Mercedes-Benz in Europe, Middle East and Africa, the agreement covers the Glasurit® and R-M® premium automotive repair paint brands and RODIM® paint-related products. In addition to effective digital color solutions, first-class training solutions and technical support, the agreement also includes specially branded Vision360® advanced business management solutions designed to enhance body shop performance and efficiency. Chris Jackman, Global Strategic Account Management Director, BASF Automotive Repair Coatings Solutions, said: "We are both proud and excited to expand our proven partnership with Mercedes-Benz into this dynamic region. Our focus on product innovation, eco-efficient solutions, digital business management solutions and training aligns well with Mercedes-Benz's own vision of innovation and sustainability, and the agreement positions both companies well to grow together. Mercedes-Benz has been one of our first test customers for our new digital solutions that help increase operational efficiency in the body shop network." As part of a comprehensive offering to Mercedes-Benz, BASF plans to provide complete digital and data solutions, including high-efficiency digital color management tools that help body shops accelerate their workflows.