BASF Colors & Effects Launches Pigment Finder

BASF's Colors&Effects brand, which focuses on the global pigment market, has launched a new digital product discovery tool that provides customers with an integrated user experience enabling them to engage with the brand's extensive pigment portfolio across coatings, plastics, printing, agriculture and cosmetics markets. The tool, called "Pigment Finder," combines complex industry filters with advanced search technology to help customers find the pigment best suited to their needs. Customers can obtain more information about each product by reading detailed product specifications, viewing color chips and downloading technical documents and informational brochures. Pigment Finder also features a live chat application that allows customers to ask questions and receive real-time advice from industry experts about products.