Axalta Opens New Color Experience Room in Milan

Axalta Opens New Color Experience Room in Milan

Axalta, a leading global supplier of liquid and powder coatings, has opened its sixth Color Experience Room in Milan, one of the world's design capitals. This 80-square-meter showroom will help Italy's industrial designers and architects determine the best powder coatings for their projects. Axalta is growing its market share in Italy, and the opening of the Color Experience Room in Milan demonstrates the company's continued commitment to supporting the architectural and design sector. The space has been designed as a white "cocoon" filled with daylight and contains very little that could draw attention away from the displayed coating samples. Ana Cecila Montiel, Color Expert and Specification Leader based in Milan, explains the significance of having the sixth Color Experience Room in the city: "This region has a strong experimental design culture and a long history of interior and furniture design manufacturing. As we continue to grow our market share in the Italian architecture and design sector, it makes perfect sense to offer showroom services on demand to specification writers in the Milan area and beyond." Montiel, a former architecture student, understands the complexity of color in design: "Color psychology is very important. The colors around us affect how we use a space and how we feel in it. All of this is closely linked to perception; we perceive colors differently depending on light, other nearby colors, and our own cultural color references. That is why we wanted to create a 'blank canvas' for architects and designers; a space where they can discover thousands of colors and final coatings that could be specified for a project." The Color Experience Room family was created in 2016 in Lummen, Belgium, and continued in 2017 in Łódź, Poland, supported by COLOR it, a web-based tool developed by Axalta to assist the design process. Milan joins Lummen and Łódź, as well as London (United Kingdom), Istanbul (Turkey), and Montbrison (France) as Color Experience Room host cities. The showroom, located in Cavenago di Brianza, 25 km northeast of Milan, home to Axalta Italy's headquarters, offers an important opportunity for training and project support and will be an invaluable tool for the Axalta team. In this quiet and calm setting, designers and architects will be able to explore more than 1,000 different color and texture options for their projects.     Source: