Axalta Announces 2023 Global Automotive Color of the Year

Leading global paints company Axalta Coating Systems announced that it has selected Techno Blue as the global automotive color of 2023. With this selection, Axalta marks its ninth consecutive year of establishing a popular color trend. Axalta's 2022 Automotive Color Trends 'Powered by Color' highlight intergenerational trends, shifting realities and positive outlook that shaped the 2023 color selection. Techno Blue is an exciting color that resonates with today's vibrant energy. The color's modern, distinctive tone also represents the transition from the physical world to the virtual world. Hadi Awada, Senior Vice President of Global Mobility at Axalta, stated: "This year's color is vibrant and radiates positivity. Techno Blue creates a clear contrast with Axalta's 2022 Color of the Year, Royal Magenta, and shifts people's mindset toward futuristic thinking. I am proud that our mobility team continues to drive trends in the automotive industry." Techno Blue has been designed for various coating solutions and enriches Axalta's already diverse color palette. Axalta, a leading color expert in paints and coatings, uses its latest technology and advanced color formulations to shape future color trends. Source