Antibacterial Paint to Reach Consumers at Affordable Price

Antibacterial paints, which have occupied paint shelves for approximately 10 years, began attracting greater consumer demand with the pandemic. Antibacterial products subject to Health Ministry approval have traditionally ranked among brands' premium product categories. Permolit Boya is bringing all of its developed antibacterial paint products to consumers at accessible prices. The pandemic-driven increase in health and hygiene awareness has also shifted paint preferences. Antibacterial paints, which reached consumers even before the pandemic, gained rapid momentum during the pandemic period as consumers focused on health and hygiene. Permolit Boya has introduced a budget-friendly solution to antibacterial paints, which previously occupied the upper segment product categories.

AKÇALI: "HEALTH ON EVERY SURFACE, PERMOLIT ON EVERY FRONT"

  M. Akın Akçalı, Chief Executive Officer of Akçalı Boya, which supplies consumers with healthy and economical products through Permolit antibacterial paints developed with Health Ministry approval, stated: "The use of antibacterial paints is important in many spaces, from our homes and workplaces to schools and nurseries where our children spend much of their time. As Permolit Boya, with our new antibacterial product lines developed with Health Ministry approval, we offer consumers healthy paints to suit every budget. With the motto 'Health on every surface, Permolit on every front,' our antibacterial products will enable consumers to easily shift their paint preferences toward antibacterial products. Permolit Boya's Permomax Series Silk Matt, Matt and Ceiling paints, which rank among our upper segment product range, have earned consumer appreciation through their antibacterial properties, extra coverage advantage, and excellent wipability performance. With the increased health and hygiene awareness brought by the pandemic, we developed Permolit Antibacterial Super Ceiling and Permosil Antibacterial Matt Interior Wall paints so that every home can have antibacterial paints, and we obtained Health Ministry approval. Just as we developed Permolit Ceiling Paint in 1986, introducing Turkey's first and most appreciated ceiling paint to the sector, today we are bringing the same quality in antibacterial formulation to consumers so they can use it with confidence. We care about the health of our consumers and their loved ones."