Interview with Ozan Aydın, Founder of Monokim

We conducted an enjoyable interview with Monokim Founder Ozan Aydın. Aydın shared with us the establishment and development process of his companies. [caption id="attachment_121223" align="aligncenter"] Ozan Aydın[/caption]

Could you briefly tell our readers about yourself, your education, and your professional background in the industry?

I was born in Istanbul Fatih in 1983. After completing my bachelor's degree in Chemical Engineering at Kocaeli University, I moved to England for foreign language education. Following this education, I obtained an MBA in London. During this period, I also founded my first business, gaining entrepreneurial experience in a foreign country. When I returned to Turkey, I started working in the polyurethane sector, which I had become acquainted with during internships in my university years, and worked as a sales manager at two leading companies.

Could you tell us about Monokim's development process from its establishment to today?

By combining the experience I gained from the sector with my own values, I established the Monokim brand in 2015. From day one, we have worked with a focus on placing product and service quality at the center of our business and on developing both the brand and our customers. In our collaborations with hundreds of companies to date, we have provided technical support, networking, and proper product usage support in addition to product sales. Over the past 6 years, we have made significant progress and have never abandoned this philosophy. While we initially worked with specific regions, today our sales continue to grow throughout Turkey and abroad.

What are Monokim's products and product groups? Which sectors does it serve?

At Monokim, we work on polyurethane chemicals. Looking at our product groups: rigid polyurethane foam systems used for thermal insulation in the construction sector for spray polyurethane systems, refrigerator and cooling systems, solar energy and boiler systems, pipe and tank insulation systems, cold room panel systems, and refrigerated cases and modular cabin systems. Additionally, spray polyurethane systems used for water insulation are also present within our company.

"From day one, we have worked with a focus on placing product and service quality at the center of our business and on developing both the brand and our customers."

  In addition to these product groups, polyurethanes used in slippers and soles in the footwear sector, flexible systems and sponge systems used in the automotive and furniture sectors are among the product groups we have recently added to our company. We also provide sales of raw materials and polyurethane auxiliary chemicals, including polyols and isocyanates.

Could you tell us about your sales activities? Which regions do you primarily sell to?

The area in which we have developed ourselves the most is providing support to our customers in pre- and post-sale processes. In this regard, by closely following innovations, best and poor practices in the sector, we acquire new knowledge for ourselves. While we currently sell products throughout Turkey and our exports continue to show progress each day, export is among our near-term strategies, making larger steps and obtaining a significant portion of our sales revenue from this area. Our detailed planning and work in this regard continue.

In your opinion, what are the conditions for being a global company?

Since our subject is chemicals, the environmental, legal, and technical needs of each market must be determined in detail, strategies must be created in light of this information, and the product must be adapted. When preparing sales and marketing plans, different countries' market dynamics, competitive analyses, and application examples should be examined and adapted to the strategy.

Could you share your philosophy on after-sales services and customer satisfaction?

As it was on the first day when we formulated our brand strategy, customer satisfaction is at the most fundamental point of our business. When conducting customer meetings, we ask them detailed questions, find the product that will best meet their needs, and develop solutions to procure it in the most appropriate way. By responding quickly and flexibly to all needs that may arise during and after use, we establish partnerships with our customers where we act as solution partners in every respect.

"We allocate a significant portion of our marketing and advertising budget to our brand's digital and social media strategies, keeping a close eye on developments and regularly updating ourselves."

 

Advancing technology and digitalization are offering innovative opportunities to many sectors. What are your activities related to digital transformation as Monokim?

As a young and dynamic team, we are closely and enthusiastically following technology and digitalization processes both individually and professionally. We are conducting serious work in terms of the integration of digital software in our company's business development, tracking, and planning processes. The traces that the Monokim brand leaves in the digital world are very important for us. We allocate a significant portion of our marketing and advertising budget to our brand's digital and social media strategies, keeping a close eye on developments and regularly updating ourselves. I should mention that we are in an inspiring position in terms of content management, user experience, and brand visibility.

Could you tell us about your sustainability efforts?

Monokim is a brand that has built its values on economically, socially, and environmentally sustainable products, services, and company structure. Polyurethane is more efficient compared to all products for which it is offered as an alternative, more environmentally friendly, leaves a smaller footprint on Earth, and has a longer service life. While the environment is often the first thing that comes to mind when sustainability is mentioned, the sustainability of the country's economy is also within scope. For example, with the increase in spray polyurethane foam applications in the construction sector, high energy savings are achieved through applied insulation, while long-lasting use is ensured with optimum investment.