Major Role Change at Ülker

Important Role Change at Ülker Ülker has announced a significant management shift. Mustafa Kabakçı, who has served as Marketing Director of Ülker Biscuit Business Unit for the past two years, has been appointed as Ülker CMO. Kabakçı will be responsible for developing and implementing marketing strategies for Ülker brands, as well as Godiva's market series and McVitie's brands. Aslı Özen Turhan, who has delivered significant achievements during 18 years at Ülker and has served as Ülker CMO for the past three years, will now take on the role of CMO for pladis, responsible for the United Kingdom and Ireland. Speaking about this significant management change, Ülker CEO Mete Buyurgan said: "During his tenure as Marketing Director in the Biscuit Business Unit, Mustafa Kabakçı has launched numerous products and made significant contributions to expanding our market share. Going forward, he will lead our marketing teams. I am confident that his experience will bring great strength to our company and wish him success in his new role. Aslı Özen Turhan has delivered important achievements at our company. During 18 years in various marketing department positions, she made significant contributions to the growth of our iconic brands, their diversification through innovation and strengthening consumer engagement. I extend my sincere thanks for her efforts and wish her success in her new position."

Who is Mustafa Kabakçı?

Mustafa Kabakçı graduated from Marmara University's English Business Administration programme in 2004 and began his professional career the same year as Brand Manager at Evyap. He served as Commercial Director at Evyap Iran from 2007 to 2009. Kabakçı joined Ülker Kellogg's, part of Yıldız Holding, in 2009, where he worked as Senior Brand Manager and Marketing Manager until 2014. From 2014 to 2020, he held positions as Marketing Manager at NIVEA Beiersdorf Turkey, Global Marketing Manager at Beiersdorf Germany, and Marketing Director at NIVEA Beiersdorf Turkey. Before his appointment as Ülker CMO, Kabakçı was responsible for the Biscuit Business Unit in the marketing organization.