New Senior Regional Management Appointment at Tetra Pak

Tetra Pak announced a senior-level appointment. Eliseo Barcas, who has held various positions in different regions within Tetra Pak for over 25 years, was appointed as General Manager of the Tetra Pak TIRCCA (Turkey, Iran, Caucasus and Central Asia) Region effective 1 October 2024.

Tetra Pak TIRCCA Region (Turkey, Iran, Caucasus and Central Asia) General Manager Eliseo Barcas will focus on business development activities in Tetra Pak's growing key markets in his new role. Barcas's extensive experience in the food and beverage industry and strategic perspective on global markets will play an important role in steering the Tetra Pak TIRCCA Region towards new achievements.

Eliseo Barcas holds an MBA in General Management with a focus on Marketing from Harvard Extension School and has worked in the FMCG and B2B sectors for over 25 years. Before his appointment as General Manager of the Tetra Pak TIRCCA Region, Barcas held the roles of General Manager of the Tetra Pak Andina Region (Bolivia, Colombia, Ecuador, Peru and Venezuela) and General Manager of Tetra Pak Vietnam. Previously, Barcas led sales and business development processes for Tetra Pak in the US for three years, and served as Tetra Pak Iberia Marketing Director and Tetra Pak Southern Cone Sales Director for four years.