Senior Appointment at Nestlé Türkiye Beverages Business Unit
Nestlé, the world's leading food company operating in our country since 1906, has made a significant appointment in its Turkey organization. Umut Tavaşoğlu, who has contributed to the company's growth and transformation journey through leadership roles held in various countries under Nestlé since 2006, has become General Manager of Nestlé Turkey's Beverages Business Unit.
Nestlé, the world's leading food company operating in our country since 1906, has made an important appointment in its Turkey organization. Umut Tavaşoğlu, who has contributed to the company's growth and transformation journey through leadership positions he has undertaken in different countries under the Nestlé umbrella since 2006, has become General Manager of Nestlé Turkey Beverages Business Unit.
NESCAFÉ gave a new direction to the Turkey organization with a local appointment. Umut Tavaşoğlu, who has led Nestlé's growth and transformation journey through his roles in Turkey and globally, will serve as General Manager of Nestlé Turkey Beverages Business Unit starting 1 September 2025.
Tavaşoğlu, who began his career at Nestlé in 2006, held various sales-focused management roles. After serving as Marketing Manager in Turkey Chocolate and Confectionery Business Unit, he was appointed in 2018 to the position of Global Chocolate and Confectionery Category Development Manager in Switzerland, where he pioneered the creation of global category strategy and its localization in more than 20 markets. Returning to Turkey in 2020, Umut Tavaşoğlu took on the role of General Manager of Chocolate and Confectionery Business Unit, and was involved in award-winning innovations such as Damak Baklava and Damak Ala as well as Golden Effie successes achieved with Turkey's first chocolate sustainability campaign.
In his most recent international role, Tavaşoğlu served as General Manager of the Central and Eastern Europe (CEE) Region Chocolate and Confectionery Business Unit. In the region comprising 7 markets, he led the creation of an innovative business strategy and spearheaded portfolio transformation with strong innovation plans. The Cannes Grand Prix Award won under Tavaşoğlu's leadership during this period marks a first for KitKat both in the Czech Republic and globally.
Returning to Turkey with his global experience, Umut Tavaşoğlu will be responsible for developing and implementing comprehensive strategy to achieve NESCAFÉ's growth, innovation and sustainability objectives in his new role.
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