New General Manager Appointed for Vileda Türkiye

Banu Saraç Baktır, Vileda Turkey Country Marketing Director, was promoted as of September 2024 and appointed to the position of Turkey General Manager. In her new role, Banu Saraç Baktır will lead the entire Vileda organization in Turkey.

Following her education at Robert College and the Department of Economics at Boğaziçi University, Banu Saraç Baktır gained 8 years of experience in the consumer products sector. She joined Vileda Turkey in 2019 as Senior Product Manager and assumed the position of Turkey Country Marketing Director in 2020. During her tenure, she managed various national and international projects and contributed to significant achievements of the company alongside her team.

Franco Giacomini, Vice President EMEA Central South and member of the EMEA management team, commented on the appointment: "We are very pleased to have once again developed one of our best talents to the position of General Manager. Developing our talents and providing opportunities is one of the pillars of our company culture and very important to us. Banu has made very significant contributions to Vileda Turkey's success in recent years and has demonstrated to us the competence and willingness to lead the entire organization. Additionally, we are particularly proud that Banu is Vileda Turkey's first female General Manager."

Regarding her appointment, Banu Saraç Baktır said: "With my new role, I look forward to taking on greater responsibilities at Vileda Turkey, whose development I have witnessed over the past six years. During this period, my priority will be to strengthen Vileda's strong brand positioning in Turkey and to develop growth strategies together with our commercial partners."