Turkey's Cosmetics and Cleaning Products Sector Doubles Global Growth Rate

Cosmetics and Cleaning Products Sector in Turkey Doubles Global Growth Rate The cosmetics, personal care, detergents and home care sector, with a market share of TRY 26.4 billion, grows on average 10% annually depending on economic developments in Turkey. The sector exports to 180 countries and provides employment to 120,000 people. Recently, a young population, women's pursuit of looking young and beautiful, growing interest in men's care products—a segment showing an upward trend globally with increasing awareness—the development of e-commerce, and private label products have been among the factors driving sector growth, according to Cengiz Yaman, General Director of Artkim Fairs. "According to the latest data from the TOBB Turkey Cosmetics and Cleaning Products Industry Council, the cosmetics sector accounts for TRY 9.4 billion, the cleaning products sector TRY 8.7 billion, and the hygiene paper sector TRY 8.3 billion, for a total market share of TRY 26.4 billion. The sector exports to over 180 countries, including Iraq, Iran, the Russian Federation, Germany and France; it operates through 220,000 sales outlets and around 5,000 companies, providing employment to over 120,000 people," he said.

Private label product market turnover reaches TRY 50 billion

Yaman noted that participants and visitors from the sector's target markets are preparing to meet at the 4th International Cosmetics, Personal Care, Detergents and Home Care Components, Raw Materials and Technologies Fair (Cosmetics & Home Care Ingredients 2019) to be held at Istanbul Expo Center between 24-26 October 2019, and stated that the sector is very open to development, noting for example that the private label product market, mostly sold in discounted supermarkets, has reached a total turnover of TRY 50 billion. Cosmetics and cleaning products sector in Turkey doubles global growth rate The chemical sector achieved second place for seven consecutive months in 2019. In July, chemical exports reached USD 1 billion 741 million, a 17.7% increase compared to the same month of the previous year. In the first seven months of 2019, exports rose above USD 11.7 billion. Cengiz Yaman stated that the cosmetics and cleaning products sector in Turkey has doubled the global growth rate and elevated itself to the status of a production center, and noted that Cosmetics & Home Care Ingredients 2019 is a very important platform to meet the sector's needs for chemicals, raw materials, components and technology procurement. The fair, to be held over an area of 3,000 m², is expected to attract over 150 participants and more than 4,000 visitors from over 20 countries, primarily Iran, Saudi Arabia, Algeria, Iraq, Russia, France, Italy, Tunisia, Ukraine and Azerbaijan.

Latest technological developments, trends and projects in the sector will be presented

Within the framework of the Cosmetics & Home Care Ingredients Fair; there will be an "Innovation Corner Area" showcasing the latest innovative products, a "Product Formulation Area" where prototype samples are produced in a laboratory setting, and a "Fragrance Workshop" featuring perfumers' workshops. The fair will also host presentations by industry professionals in the "CHCI Conference Area" over three days. The events will introduce the latest technological developments, trends and projects in the sector. Cosmetics & Home Care Ingredients 2019, to be held at Istanbul Expo Center between 24-26 October 2019, can be visited by registering free of charge through chcistanbul.com.