Senior Appointment at Şölen
Şölen, one of the leading companies in the snack industry, has made a significant appointment to strengthen its marketing structure. Orçun Doğan, who stands out with his long-standing experience in the FMCG sector, has started his new role as Şölen's Chief Marketing Officer.
Şölen, a leading snacking sector company, has made an important appointment to strengthen its marketing structure. Orçun Doğan, who stands out with his extensive experience in the FMCG sector, has taken on the role of Şölen's new General Marketing Director.
In his new position, Doğan will guide the marketing strategies for all Şölen brands operating in Turkey and global markets, including Biscolata, Ozmo, Luppo and Greta.
As part of Şölen's ambitious growth strategy targeting 2030, the company has consolidated its marketing organization under a single structure to make strategic brand management more effective, accelerate innovation processes, expand its digital transformation focus, and evaluate marketing insights holistically.
About Orçun Doğan
A graduate of Middle East Technical University's Faculty of Business Administration, Doğan received Disruptive Strategy training at Harvard Business School. Doğan began his career at the World Bank as a Lead Consultant, joining Unilever in 2005 and transitioning to the marketing field.
At Unilever, Doğan held various positions with global brands including Algida, Carte d'Or, OMO, Cornetto, Magnum and Lipton, achieving significant success in Turkey, the United Kingdom, Europe, the Middle East and Africa. He subsequently served as Senior Marketing Director for Eastern Europe at PepsiCo, overseeing marketing operations in Turkey, Russia, Poland, Romania and Ukraine.
In 2023, as Northern Europe Marketing Director at Diageo, Doğan was responsible for brand and innovation strategies for 11 countries. Most recently, he led the food and beverage category at Pinterest UK.
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