Colored Cosmetics Seminars Held

Colored Cosmetics Seminars Held Through IMCD Turkey and Wacker Turkey Collaboration

  On 29 November 2016 and 9 February 2017, IMCD Turkey's office and application laboratory were used in boutique-format events organized for the colored cosmetics sector. The events, conducted with a boutique group and designed for one-on-one dialogue with customers, aimed to present Wacker's specialty chemicals portfolio together with innovative ideas, panel tests, formulation techniques and formulation studies. The seminars included technical presentations, marketing ideas presented alongside market samples, panel tests demonstrating and showcasing the effects of the Wacker portfolio, techniques showing how easily products could be incorporated into formulations, and laboratory and formulation work demonstrating how Wacker products could be transformed into trend-setting formulations within minutes. All presentations were delivered by Hilal Durgun Çınar from IMCD Turkey, Natali Varbarbut, Ozan Onur and Dr Ovidiu Feier-Iova from Wacker. Laboratory work was managed by Natali Varbarbut.