Procat's High-Value-Added, Environmentally Friendly Business Model

Procat, one of Turkey's leading contact centre solution providers, is playing a pioneering role in the sector with its innovative approaches to sustainability. While aiming to deliver excellence in customer service based on sustainability, Procat seeks to minimise its environmental footprint. Procat CEO Eniz Akdağ stated that through investments in next-generation technologies, they plan to further raise ecological and economic sustainability standards, and that these strategies successfully combine both environmental protection and strengthening their leading position in the sector. 

Procat, a pioneering company in the contact centre sector that acts with a view to not only today but also the future through its sustainable approaches, succeeds in making a difference in every field from artificial intelligence-supported ecological solutions to service understanding centred on efficiency. Procat CEO Eniz Akdağ, stating that they are taking pioneering steps on sustainability in the contact centre sector to carry this success forward, said: "We place sustainability above all else and define this approach as an indispensable principle in every service we provide.  With our customer experience-focused sustainable service approach, we manage contact centres for numerous domestic and global brands; we provide contact centre services to brands from many different sectors ranging from aviation to finance, automotive to e-commerce and telecommunications. As a service provider, we adopt approaches that minimise the impact of our operations on the environment, and we aim to reduce energy consumption and cut carbon emissions by investing in environmentally friendly technologies. We prevent unnecessary energy consumption in our business processes by using energy-efficient systems in contact centres."  

Contributing to both the sector and the environment with sustainable business models

Emphasising that the company's priorities are to provide innovative solutions that increase efficiency and reduce costs, Eniz Akdağ stated: "For this purpose, with our cloud-based communication systems and artificial intelligence-supported automation technologies, we provide faster and more effective services to our customers. In this way, we both reduce operational costs and increase customer satisfaction. Of course, we have ambitious targets for the future. At this point, we will continue to contribute to both the sector and the environment through sustainable business models. We do not neglect the social dimension of sustainability. We place great importance on the development and welfare of our employees, our most important stakeholders, and increase their competencies by offering various training programmes and career development opportunities and ensure workforce sustainability. By forming motivation teams and preparing surveys through our internal communication channels, we make decisions together. Thanks to this approach, we were among Turkey's best employers three times in the category of 1000+ employees in the Turkey's Best Employers research conducted by the Great Place to Work Institute. We also strengthen social responsibility awareness by taking an active role in projects that contribute to society. By collaborating with reputable non-governmental organisations, we produce projects for public benefit and play an active role in various projects thanks to the active participation and support of our employees. In order to make technology accessible to everyone, we donate technology to support institutions, particularly children and persons with disabilities. We will continue our investments in all areas by evaluating sustainability from a broad perspective."