Planet and BASF Partner to Support Agriculture in Europe with New Technology

Integrated aerospace and data analytics company Planet and BASF announced they have signed a commercial agreement to ensure European farmers receive timely satellite imagery and data to enable more effective agricultural decision-making. BASF will use Planet's daily, global satellite imaging to develop analytical information to support field metrics and insights for its digital agriculture platform brand xarvio™. Planet Chief Commercial Officer Nate Dickerman said, "This partnership further demonstrates the value of Planet's daily satellite data in the agriculture industry. Planet's high-frequency, medium-resolution imagery is fully compatible with BASF's xarvio™ products across Europe. Together with BASF, we look forward to supporting sustainable agriculture through digital farming." BASF's xarvio™ digital portfolio improves cultivation techniques by providing agricultural information that helps farmers identify optimal crop practices to optimize yields. Data and analysis from Planet's daily monitoring will enable farmers to use crop protection products more effectively while maintaining expected yields. Ole Peters, Head of Digital Agriculture Technology at BASF's Agricultural Solutions Division, said, "xarvio's fully autonomous 'Field Manager' provides the most advanced field optimization on the market. Imagery from Planet will play a decisive role in delivering powerful insights to growers by providing a new level of data quality and usability." The partnership, beginning in 2019, will provide growers with powerful information for more precise and effective management of their crops. BASF's xarvio™ digital products and Planet will make a significant contribution to more sustainable agriculture in Europe.