PepsiCo Türkiye Expands Cooperation with Sharpcake

PepsiCo Turkey continues to expand the value it creates by actively employing digitalization-focused applications across every area, from production to logistics, sales and marketing to communications. Entrusting its digital communications efforts to Sharpcake, PepsiCo Turkey is focusing on enhancing consumer experience with each passing day through digitalization.

PepsiCo Turkey, one of Turkey's leading food and beverage companies, continues to create value for sustainable living through its investments in digitalization and artificial intelligence. Focusing on increasing consumer experience with digitalization each passing day, PepsiCo Turkey stands out with its digitalized promotion processes alongside digital campaigns and digital communications efforts. Expanding its partnership with Sharpcake along this path, the major company has entrusted the digital communications of 12 brands to PeP.Creative Labs, which Sharpcake established within its own structure.

Seren Çankırı, Senior Director of Marketing for PepsiCo Turkey's Food & Beverage Category, stated that PepsiCo Turkey manages digitalization with a 360-degree approach and extends it across the entire value chain: "Through the partnership we have established, I believe that by moving forward the insights we have previously gained with Sharpcake, to whom we entrusted our digital communications efforts some time ago, we will present a more exciting digital communications approach to our consumers."

The PeP.Creative Labs team is assuming all creative and digital services from concept development to campaign creation, while managing the workflows of Doritos, Ruffles, Lay's, Cheetos, Çerezza, Pepsi, Lipton, Sting, KazandıRio, Yedigün, and Fruko brands in these areas.

Discussing the model Sharpcake has specially structured for PepsiCo, Sharpcake Founder Partner and CEO M. Kurtuluş Eker said: "It is a great honor for us to be in a long-term and strategic partnership with a visionary and transformative brand like PepsiCo. Within this partnership, we aim not only to produce creative outputs but also to present an integrated communications model that combines data-driven insights, artificial intelligence and technology with creativity. We will collectively see the concrete contributions of this hybrid model, specially structured for PepsiCo, to communications performance in the coming period."

With a team of over 120 people, Sharpcake is a full-service creative agency that produces integrated sustainable communications solutions by bringing together creativity, content, data and artificial intelligence technologies in a holistic approach, serving world-leading brands.