Didem Şekerel Erdoğan Appointed New General Manager of Nielsen Türkiye

Didem Şekerel Erdoğan, who has been serving as Deputy General Manager at Nielsen Turkey since last year, has been appointed as the company's new General Manager for Turkey. After working at one of the leading international companies in the FMCG sector, Şekerel Erdoğan joined the Nielsen family in 2013 and has distinguished herself through her international assignments. Şekerel Erdoğan also brings 15 years of knowledge and experience in both strategic marketing and operational marketing in Turkey, particularly in sales and commercial marketing. One of the principal figures on the Nielsen Turkey Board of Management, Didem Şekerel Erdoğan successfully led sales effectiveness consulting (analytical consulting, revenue management, sales activation, field and category management, shopper behavior) and consumer insight customer service teams for 3 years. As Deputy General Manager as of 2016, in addition to her existing responsibilities, she added retail measurement services leadership to her portfolio and took charge of the entire customer service organization. With strong team leadership and analytical business acumen, Didem Şekerel Erdoğan has passionately supported Nielsen's customers while playing a pioneering role in digitizing Nielsen solutions and integrating them with technology. As Nielsen Turkey General Manager, Didem Şekerel Erdoğan has taken on leadership of all customer and consulting teams, including retail measurement services and sales effectiveness as well as analytical and insight consulting teams. Making a statement about her new role at Nielsen, Didem Şekerel Erdoğan said: "First of all, I am very pleased and proud to reach this position at Nielsen, where I have worked with the same passion and enthusiasm as on the first day for a long time. As Nielsen, we are driven by the passion to provide faster, more agile and more digital services to our customers together with our teams."