Lassa Opens Its First Retail Store in Egypt

Turkchem 11 Jul 2025 47 1 dk okuma

Brisa opened its first Lassa-branded retail store in the Egyptian capital Cairo, as part of its goal for sustained growth in the North African market. The opening was carried out in cooperation with GB Auto, one of the leading companies in Egypt's automotive sector, which has been the brand's distributor in the region for many years. The store, which brings Lassa products directly to consumers in Egypt, began operating under the name "GB Tires."

Brisa has opened its first retail store in Cairo, Egypt under the Lassa brand, in line with its target for sustained growth in the North African market. The opening was realized in cooperation with GB Auto, a leading automotive company in the Egyptian sector that has been serving as the brand's distributor in the region for many years. The store, which brings Lassa products directly to consumers in Egypt, has begun operating under the name "GB Tires".

Brisa continues its growth with the Lassa brand by strengthening local partnerships in strategic markets. In this context, the "GB Tires-Lassa Tyres" co-branded store opened in cooperation with GB Auto, a leading Egyptian automotive company, is making an important contribution to the brand's growth targets in the region. With this investment, the company aims both to accelerate growth momentum in the high-end rim segments of the passenger vehicle segment in Egypt and to elevate retail service quality to premium levels by making the brand presence permanent. Brisa and GB Auto are targeting expansion of this first retail point to different cities within 2 years.

Brisa CEO Haluk Kürkçü commented on the matter: "As a brand originating from Turkey, we are bringing Lassa to more than 80 countries today. Egypt is one of the strategic markets where we export, and which we have now further strengthened with a physical retail investment. This opening will both increase regional loyalty and provide us with important leverage in our global growth journey. In the coming period, we will continue to grow with solutions that are responsive to local needs and deliver high added value in international markets." he said.

As of 2024, Lassa has achieved market leader position in 5 countries. With its strong performance in Europe, the Middle East and North Africa, it has increased market share in many countries. This opening in Egypt is expected to make an important contribution to Brisa's medium-term global growth plans.