Kordsa: "We Draw Inspiration from Life, We Strengthen Life"

Kordsa's "We Draw Inspiration from Life, We Strengthen Life" campaign, which launched in January 2019, drew on real-life stories from Kordsa employees for its second phase. In the second stage of the campaign, which emphasized that Kordsa draws its inspiration on the empowerment journey from life's happiest, most peaceful and safest moments, employees shared their own sources of inspiration. Kordsa, which develops technologies to preserve and enrich life's happy moments, launched the "We Draw Inspiration from Life, We Strengthen Life" campaign in January 2019. In the first phase of the campaign, the company explained how Kordsa strengthened its business lines through the inspiration it draws from life; thus how it made life's happy and peaceful moments more enduring.In the second phase of the campaign, videos featuring real stories from Kordsa employees were compiled. In these videos, employees shared their hobbies, the moments they found peace, the activities that refreshed them—in short, the moments when they were happiest and most inspired—while describing how they reflected the inspiration from these moments in their work at Kordsa. Among the videos is one featuring an employee who loves discovering new places by bicycle and who experienced the importance of lightness and durability, and how they drew strength from this experience when developing composite technologies at Kordsa; another employee who loves nature and camping, drawing inspiration from nature's uniqueness to emphasize durability in Kordsa's tire reinforcement technologies; and a Kordsa employee passionate about sailing, who reflects the spirit of teamwork in their job while navigating open seas under sail—different perspectives and stories are featured.